Google Ads management that attracts the right clients – not just clicks or random enquiries

I help service-based and purpose-driven businesses use Google Ads properly, so you can get a steady flow of enquiries that are relevant and sustainable. I specialise in service-based businesses, particularly counselling, health and professional services.

No exaggerated promises. No guesswork. No need for daily check-ins.

I take a considered, long-term approach to Google Ads. Designed to support your business, not add stress.

Talk to Sarah

Google Ads management that attracts the right clients – not just clicks or random enquiries

I help service-based and purpose-driven businesses use Google Ads properly, so you can get a steady flow of enquiries that are relevant and sustainable. I specialise in service-based businesses, particularly counselling, health and professional services.

No exaggerated promises. No guesswork. No need for daily check-ins.

I take a considered, long-term approach to Google Ads. Which delivers noticeable sales results without adding stress.

Talk to Sarah

Google Ads management done properly

If you’re checking out my website and Google Ads services right now, chances are you don’t want:

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Another marketing agency throwing jargon at you.

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Someone charging by the hour for constant, reactive “tweaks”.

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Or Ads that spend all your money without building anything meaningful.

You want your Google Ads campaigns to be handled properly by someone who understands how the platform actually works, takes the time to set things up well, and refines campaigns with intention.

That’s what I do.

I specialise in Google Ads for businesses that value:

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Clear communication. No smoke screens.

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Calm, professional collaboration.

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Long-term thinking over quick wins.

My Google Ads services

I work almost exclusively with Google

Rather than offering every marketing channel, I focus on what consistently delivers enquiries when done well:

Google Ads

with basic website optimisation recommendations at set up stage

Google Business Profile optimisation

(additional service)

Proof reading content and content creation for various marketing applications

SEO-led website content

to build organic website visitors (additional service)

Any additional work, such as updating your Google Business Profile, managing reviews, or creating SEO content is calculated and charged separately.

Pricing and budget expectations

A basic Google Ads campaign setup starts at $450 exc GST.
Ongoing management starts from $350/month exc GST.
To deliver meaningful results, clients should plan for a minimum daily Google Ads spend of $10, depending on the target audience. This is separate from my management or setup fees.
Additional marketing help, such as guidance or implementation, is charged at $110/hour exc GST.

Who I work best with (and who my Google Ads services suit)

I’m a great fit if you:

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Run a service-based business (especially counselling, health, professional or ethical services).

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Understand that Google Ads is an investment, not a quick fix (although it’s faster than a long-term SEO strategy) - the results gather momentum the longer the campaign runs.

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Want someone you can trust without the need to micromanage.

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Prefer thoughtful strategy and implementation over hype and flashy dashboards.

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Value long-term client relationships.

A particular focus on counsellors and therapy practices using Google Ads

I work regularly with counselling practices and understand the care required when marketing mental health services. With this experience, I’m usually a step ahead during Google’s learning phase, which can help campaigns get moving efficiently.

Many of my clients just want to know that their Google Ads are being handled properly, so they can focus on their work knowing their Google Ads are in good hands.

If that’s you, we’ll work well together.

Young loving couple holding hands each other with bouquet of dandelions in summer park, view of hands. A pair of hands holds a dandelion.

Who I’m not the right fit for:

To be upfront and respectful of everyone’s time, this won’t be a good fit if you:

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Want daily changes or constant justification.

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Expect instant results in the first couple of weeks.

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Want detailed weekly reports rather than outcomes.

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Prefer hourly billing over a considered monthly approach.

Clear expectations make for better results and better working relationships.

How my Google Ads approach works

Google Ads has a learning phase. Despite what Google says, this can take longer than a few weeks, especially in competitive service industries.

I start by:

Strategy, planning and implementation for marketing campaigns

Researching your market properly

Marketing to your mail and email database

Building campaigns with strong foundations

Applying exclusion keywords early to avoid wasted spend

Refining Ads based on real data, not guesswork

Results improve as the campaign matures. My role is to guide that process and protect your budget while the Ads learn. My goal is to make sure you get enquiries – after all, that’s what matters at the end of the day.

Google Ads services

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Ongoing Google Ads management

For businesses who want a trusted specialist managing and refining their Ads over time.

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Google Ads launch packages

A focused setup and optimisation period designed to give your campaign the best possible start.

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Purpose-aligned and not-for-profit support

I work with a small number of purpose-aligned and not-for-profit organisations. If you’re doing work that supports people, animals, or the environment, I’m open to working within more limited budgets and creating a practical Google Ads bundle that works for both of us.

Hi, I’m Sarah

I help businesses get new clients.

I’m a digital marketing professional with decades of experience working across small businesses, large organisations, and agencies.

I’m down to earth, easy to work with, and I don’t take life too seriously, but I am serious about getting you results.

I don’t believe in making things overcomplicated or overselling them. I focus on doing the work properly and building long-lasting client relationships based on trust, respect and clear communication. And on using my experience to get you the results you need.

Let’s see if we’re a good fit

If you’re looking for a Google Ads specialist who:

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Works quietly in the background

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Thinks long-term

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Communicates clearly

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And respects your time (and mine)

I’d love to chat.