Marketing for counsellors and therapy practices

Google Ads that bring in the right clients, not random clicks or unqualified enquiries.

I help counselling and therapy practices get a steady flow of enquiries while respecting the care and confidentiality your clients need.

No hype. No guesswork. No need to constantly check in.

A thoughtful approach to Google Ads designed to support your practice long-term.

Talk to Sarah

Marketing for counsellors and therapy practices

Google Ads that bring in the right clients, not random clicks or unqualified enquiries.

I help counselling and therapy practices get a steady flow of enquiries while respecting the care and confidentiality your clients need.

No hype. No guesswork. No need to constantly check in.

A thoughtful approach to Google Ads designed to support your practice long-term.

Talk to Sarah

Promoting counselling services responsibly

I specialise in marketing for counselling practices and understand the care needed when promoting mental health services.

Your work is sensitive, your clients need trust, and your Google Ads should reflect that. My approach ensures your Ads:

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Reach people who genuinely need your services.

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Avoid unnecessary clicks and budget.

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Work within the ethical considerations of marketing mental health services in Australia.

With Google Ads experience in this field, I’m usually a step ahead during Google’s learning phase, which helps campaigns start getting results efficiently.

How I help counselling and therapy practices

Rather than offering every marketing channel, I focus on what consistently delivers enquiries:

Google Ads campaigns for counselling and therapy practices

Setup, optimisation, and ongoing refinement.

Basic website optimisation advice

Making sure that landing pages are aligned with Ads.

Proof reading content and content creation for various marketing applications

Google Business Profile (GBP) optimisation

Optional additional service to improve local visibility.

SEO content to support Ads

Optional additional service to build organic traffic over time

Any other work, such as updating your GBP, managing reviews, or creating content, is quoted separately so you can control your investment.

Who I work best with

I’m a great fit if you:

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Run a counselling, therapy, or mental health practice.

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Understand Google Ads is an investment, not a quick fix (although quicker than long-term SEO alone)

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Want a trusted specialist managing your Ads so you can focus on clients.

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Prefer thoughtful strategy and implementation over flashy dashboards and hype.

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Value long-term collaboration

Many counselling clients just want to know their Ads are in good hands while they do what they do best. That’s exactly how I work.

Who I’m not the right fit for:

To set clear expectations, this won’t be a good fit if you want:

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Daily changes or constant justification.

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Instant results within the first couple of weeks (though they can happen).

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Detailed weekly reports rather than focusing on outcomes.

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Hourly billing over a considered monthly approach.

Clear expectations mean better results, less stress, and long-term success.

How my Google Ads approach works

Google Ads has a learning phase. For counselling and therapy practices, it can take longer than Google suggests.

I start by:

Strategy, planning and implementation for marketing campaigns

Researching your market and target audience properly.

Marketing to your mail and email database

Building campaigns with strong foundations.

Applying exclusion keywords early to avoid wasted spend.

Refining Ads based on real data, not guesswork

Campaign results improve as Ads mature. My role is to guide that process and protect your budget while ensuring relevant enquiries flow through.

Google Ads marketing for counselling practices

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Ongoing Google Ads management

For practices who want a trusted specialist refining their Ads over time.

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Google Ads launch packages

A focused setup and optimisation period designed to give your campaign the best possible start.

Pricing and budget expectations

Basic Google Ads campaign setup: $450 exc GST
Ongoing Ad management: from $350/month exc GST
Minimum daily Google Ads spend: around $10, depending on your target audience (separate from my fees)
Additional marketing help: guidance or implementation charged at $110/hour exc GST

This ensures your counselling practice has clear expectations, can plan your investment, and understands how to get the most out of your Ads.

Let’s see if we’re a good fit

If you’re looking for a Google Ads specialist who:

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Has experience generating leads for counsellors

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Works quietly in the background

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Thinks long-term

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Communicates clearly

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And respects your time (and mine)

I’d love to chat.